The risk that the company will not be able to implement, operate, develop or access key resources (technology, IP, brand, etc.), activities or key partners (NPR).

Guarantee that a company can achieve, results, impact and the value of the projects, in terms of the achievement of the strategic priorities defined by the organization (IEP)

The chances that the market to which a company is directed is great; that the financial return is interesting, that customers accept the value proposition; that it is possible to access new markets, among others (Attractiveness).