To promote the never-ending creation of business value through Innovation Management Systems and supporting business activities while limiting risks, managing resources, and objectively determine progress.

To facilitate the use of integrated Innovation Management Systems (IMS) thinking designed to EXECUTE IMS Principles to make the world a better place – more action-oriented, more creative, more sustainable, more prosperous, and more self-reliant.

To encourage diverse thinking and problem-solving agility within organizations, and ‘outside-in’ approached fostering workplace revitalization and enhanced stakeholder portfolios.

To inspire a spirit of discovery learning and renewal in communities that work in, we live in and serve.

To help create living eco-systems that encourage and accelerate the free and open exchange of ideas not only from within the organization but also bringing the Outside In using Open Innovation.

To promote marketplace and organizational velocity in client organizations, especially rapid, intelligent experimentation using applicable and ethical AI.

To foster new forms of Innovation Management Leadership Competencies and Innovation Culture leading to employee engagement, skill development, and career progression.

To facilitate entrepreneunership and intreprenuership practices around imagination, strategic insights, use of ideation and creativity, and the efforts needed to bring new innovation offerings to life.

To encourage and celebrate diversity and global understanding, and their roles in achieving enlightened innovation management.

To act with integrity with honestly, and with respect for clients and co-workers, recognizing that our best intentions are the outcomes of an integrated process of Innovation Management Systems.